{"id":38938,"date":"2026-06-28T23:01:37","date_gmt":"2026-06-28T15:01:37","guid":{"rendered":"https:\/\/readfi.news\/?p=38938"},"modified":"2026-06-28T23:01:40","modified_gmt":"2026-06-28T15:01:40","slug":"%e6%be%8e%e6%b9%96%e8%8a%b1%e7%81%ab%e7%af%80%e6%96%b0%e9%ae%ae%e6%84%9f%e4%b8%8b%e6%bb%91%ef%bc%8c%e5%8d%b1%e6%a9%9f%e6%88%90%e8%bd%89%e6%a9%9f%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/readfi.news\/en\/38938\/","title":{"rendered":"\u6f8e\u6e56\u82b1\u706b\u7bc0\u65b0\u9bae\u611f\u4e0b\u6ed1\uff0c\u5371\u6a5f\u6210\u8f49\u6a5f\uff1f"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/readfi.news\/wp-content\/uploads\/2026\/06\/S__168411154-1024x682.jpg\" alt=\"\" class=\"wp-image-38939\" srcset=\"https:\/\/readfi.news\/wp-content\/uploads\/2026\/06\/S__168411154-1024x682.jpg 1024w, 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class=\"wp-block-paragraph\">\u7d9c\u4e0a\uff0c\u96a8\u8457\u73fe\u4ee3\u65c5\u5ba2\u6108\u4f86\u6108\u91cd\u8996\u300cVP\u503c\u300d\uff08Value 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class=\"wp-block-paragraph\">The Penghu Fireworks Festival&#8217;s Novelty is Declining. How to Turn Crisis into Opportunity!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chief Editor\uff1aDr. Steven Tsai<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Penghu has been marketing its fireworks festival for 20 years, but as time goes on, what new attractions will Penghu have in store for the future? This is a test of whether the Penghu authorities can turn this impending crisis into an opportunity!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, Penghu faces challenges from a changing competitive tourism environment. Penghu should consider how to create distinctive and creative tourist attractions and unique immersive experiences to complement the Fireworks Festival 2.0 in order to maintain its past popularity. For example, the area around the Xiying Rainbow Bridge has been planned with water dances, water screen projections, and light shows to create a sustainable nighttime tourism highlight, reducing tourists&#8217; reliance on a single fireworks event and the fleeting nature of the momentary joy!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most important aspect of the tourism industry is extending tourists&#8217; stay in the local area to explore, discover, and spend money. The much-discussed possibility of using sightseeing cruise ships and expanding cross-strait island tourism exchanges in conjunction with a 2.0 version of the Fireworks Festival has been a subject of discussion regarding its potential to successfully drive off-season tourism. However, once consumer novelty wears off, any new creative ideas may struggle to compensate for the impact of the overall shift in the tourism market. When tourists are willing to spend the same or even less money to travel to Japan, South Korea, or Southeast Asia, Penghu faces not just competition from other domestic tourist destinations, but a loss of competitiveness!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In conclusion, as modern travelers increasingly value &#8220;Value Proposition&#8221; (VP), it&#8217;s not simply about comparing prices, but about whether the experience is truly amazing after spending that money. Many successful examples worldwide, such as South Korea&#8217;s three major skywalks and Vietnam&#8217;s Buddha&#8217;s Hand Bridge, demonstrate that Penghu, despite its abundant natural landscapes and marine resources, lacks innovative, trending landmarks and immersive experiences. This allows Penghu tourism to develop an international image and comprehensive packaging, moving beyond relying solely on the fireworks festival. By combining Penghu&#8217;s inherent advantages with the influx of creative industries and human resources, the crisis can be turned into an opportunity, revealing the immense potential for Penghu to develop an international perspective!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/readfi.news\/wp-content\/uploads\/2026\/06\/S__168411155-1024x686.jpg\" alt=\"\" class=\"wp-image-38940\" srcset=\"https:\/\/readfi.news\/wp-content\/uploads\/2026\/06\/S__168411155-1024x686.jpg 1024w, https:\/\/readfi.news\/wp-content\/uploads\/2026\/06\/S__168411155-300x201.jpg 300w, https:\/\/readfi.news\/wp-content\/uploads\/2026\/06\/S__168411155-768x514.jpg 768w, https:\/\/readfi.news\/wp-content\/uploads\/2026\/06\/S__168411155-18x12.jpg 18w, https:\/\/readfi.news\/wp-content\/uploads\/2026\/06\/S__168411155.jpg 1151w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u6587\/\u4e3b\u7de8 \u8521\u6606\u51cc\u535a\u58eb \u6f8e\u6e5620\u5e74\u4f86\u4e00\u76f4\u4ee5\u4f86\u884c\u92b7\u82b1\u706b\u7bc0\uff0c\u4f46\u96a8\u8457\u6642\u9593\u63a8\u79fb\uff0c\u6f8e\u6e56\u9084\u80fd\u672a\u4f86\u9084\u6709\u4ec0\u9ebc\u4eae\u9ede\u55ce\uff1f\u800c\u9019\u6b63\u8003\u9a57\u96e2 &hellip;<\/p>","protected":false},"author":9,"featured_media":38939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[32,39,43],"tags":[190],"class_list":["post-38938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-32","category-39","category-43","tag-190"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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